Tag Archives: Frank Battisti

Frank Battisti Video: “We’ve Got to Sell it (Music Education) Like Madison Avenue

We featured a lecture by Frank Battisti here before, but I urge you to watch the video below. In this brief panel discussion, he reiterates many of the points (benefits of music education and the role of the music education program) we’ve made here before, yet he does it more articulately, succinctly, and thoroughly than any speaker that I can recall.

Key points:
“We have got to grow music lovers. Kids who love music. Not band, not activity – music. And it starts with the teacher loving music.”

“Music is essential to the development of every child, not just the ones in my band. I’m not happy until every child has quality music education, because for the full development of that child, that’s essential.”

“We’ve got to sell it (music education) like Madison Avenue”

“Our job is to get kids to Grow, understand, appreciate, and love music”

“The issue in art is not being better than anybody else – it’s about finding who you are and being creative. There are no trophies for that, but there’s great enrichment and great fulfillment from it.”

Frank Battisti to Band Teachers: Get rid of the Trophy Cases

The quality of this lecture audio is not great, but Frank Battisti makes some great points about examining the objectives of school music programs and asking the question, “Do those programs serve the schools or the students?”

“Has there been too much emphasis on the drilling of students for performances of music, both indoors and outdoors that is often of low or mediocre quality, in order to create the best band, choir, jazz ensemble, instead of offering students musical experiences that have the potential of helping them develop their creative potential and appreciation of musical art?”

Battisti states that the objective should be to nurture the students’ creative potential as well as re-creative skills.

“For a young musician, playing in a rock band might offer more opportunity to create in playing and singing than traditional school ensembles. They have opportunities to compose their own tunes, orchestrate the music, and participate in improvisation. Shouldn’t this type of experience – creating one’s own music be included in the rehearsal activities of school ensembles? My answer is a resounding yes. Getting young people hooked on the creative experience is an important objective of a music education program.

“If a student’s ensemble experience is basically drilling in the quest for a superior rating, there’s a good chance that they might decide to terminate their school music activities when they leave high school.”

“Directors of college ensembles will tell you that every year they encounter many entering freshman who tell them they don’t want to participate in music for the reason stated above: excessive drilling experiences that burn them out. When this is the case, it is very sad.”

Battisti sees the proper experience of a music student as one of revelation, discovery, expressiveness, and creativity. “In my school system, we had no trophy cases,” he says. “But boy, did we have a lot of prizes. Every kid was a prize. And they were good.” (Lecture segmented into 8 YouTube videos)