Stunning Musical Flash Mob in Copenhagen

In a previous post we highlighted a YouTube video for the shampoo/hair products company Pantene featured a young deaf girl playing violin in a music competition. This “commercial for the viral video era” illustrated the future of advertising – the ability to engage hearts and minds, tell stories, and associate those popular snippets of media with your product – rather than simply 30 seconds on television telling people how wonderful your product or service might be.

This stunning video of a musical flash mob aboard the Copenhagen Metro in cooperation with Radio Klassik is another wonderful illustration of such an engaging short film, and nothing engages hearts and minds more effectively than music.

What I love most about the video are smiles on the faces of people of diverse ages and ethnicities, and the look of wonder and amazement on the faces of the young children.
Enjoy!

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