Frank Battisti Video: “We’ve Got to Sell it (Music Education) Like Madison Avenue

We featured a lecture by Frank Battisti here before, but I urge you to watch the video below. In this brief panel discussion, he reiterates many of the points (benefits of music education and the role of the music education program) we’ve made here before, yet he does it more articulately, succinctly, and thoroughly than any speaker that I can recall.

Key points:
“We have got to grow music lovers. Kids who love music. Not band, not activity – music. And it starts with the teacher loving music.”

“Music is essential to the development of every child, not just the ones in my band. I’m not happy until every child has quality music education, because for the full development of that child, that’s essential.”

“We’ve got to sell it (music education) like Madison Avenue”

“Our job is to get kids to Grow, understand, appreciate, and love music”

“The issue in art is not being better than anybody else – it’s about finding who you are and being creative. There are no trophies for that, but there’s great enrichment and great fulfillment from it.”

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3 thoughts on “Frank Battisti Video: “We’ve Got to Sell it (Music Education) Like Madison Avenue”

  1. Frank Battista gets it – current band programs and contests do not equal music education. The answer comes from outside of academia – his Madison Avenue analogy is spot on. I need to find his e-mail address. Thanks for posting!

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