Cheri Sterman, Crayola Director of Child Development on Creativity

In my research for the book Everything We Needed to Know About Business, We Learned Playing Music, one of the 9 common lessons of music education that translate into success was individuality. Differentiation is an important component of a successful business in the post-information age, and self-expression helps facilitate the process of making your business stand out in a crowd.

This excerpt regarding creativity is from Crayola Corporation’s Director of Child Development, Cheri Sterman. Her thoughts regarding the importance of creativity as a vehicle of self-expression more than a vocational option echoes the sentiments that I convey in my lectures on music education:

“Creativity is not so much about children becoming accomplished artists, as it is about expressing what’s inside. Expressing thoughts and feelings through art is important throughout childhood and in helping children develop into accomplished adults. Our parental role is to encourage creative activities to ensure our children reach their full potential. As a parent of three young children, I personally feel good about the time I’ve invested in their creative development. As an educator, I’m delighted that the research supports the long-term benefits of art on children’s learning.”

From the Crayola website:
The Power of Creativity: A Guide to Encourage Creative Expression

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