Salesmanship: Sheryl Crow & The Universal Lessons of Music

In my research for the book Everything We Needed to Know About Business, We Learned Playing Music, Genevieve Thiers, CEO and founder of and opera singer discussed one of the lessons of her music experience that served her very well in starting her company – the concept that the process of auditioning helped her develop a thick skin and a fearlessness that was invaluable in establishing her start-up business.

This theme was consistent enough in our research that we identified salesmanship and branding as one of the 9 Common Lessons of Music that Translate into Success.

Pop/Rock recording artist Sheryl Crow echoes those sentiments in this excerpt from an interview at the Academy of Achievement:

“My mother says I have a lot of “chutzpah.” I did. You know, I was really naive about my career. I just figured if I kept working hard, and if I just seized moments, that things would happen, and that is really the way it worked. I was doing a recording session for a jingle, I believe, and I overheard some singers talking about an audition that was closed, supposed to be on recommendation, and I found out where it was and I went, and that’s how I got it.”

Read the Sheryl Crow interview transcript, or watch video or audio excerpts at the Academy of Achievement website

Listen to Genevieve’s thoughts on Music Education & Success

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