In a previous post we highlighted a YouTube video for the shampoo/hair products company Pantene featured a young deaf girl playing violin in a music competition. This “commercial for the viral video era” illustrated the future of advertising – the ability to engage hearts and minds, tell stories, and associate those popular snippets of media with your product – rather than simply 30 seconds on television telling people how wonderful your product or service might be.
This stunning video of a musical flash mob aboard the Copenhagen Metro in cooperation with Radio Klassik is another wonderful illustration of such an engaging short film, and nothing engages hearts and minds more effectively than music.
What I love most about the video are smiles on the faces of people of diverse ages and ethnicities, and the look of wonder and amazement on the faces of the young children.
“Sometimes we focus on physical poverty. There’s also a poverty of hope and of dreams. That’s what music involvement gives low-income children.” (Dudamel)
Now that the new season of American Idol is underway, it’s easy to look for reasons to criticize. Sometimes the focus is more on the exploitation of the dysfunctional, “pitchy” attention seekers more than the contenders, Steven Tyler’s flirtation with teen-aged auditioners is quite creepy, and style sometimes trumps substance. But in the end, there are always a few stories that are genuine and compelling – because of the power of the dream and of the medium.
A daughter sings for her father recovering from cancer, a young man sings for his fiancée, traumatically injured in a car accident prior to their marriage date, and a single mother sings for her special needs child.
Because no outlet for emotions is as powerful, moving, and universally understood as song.
Some days there won’t be a song in your heart. Sing anyway. ~ Emory Austin