Amazing Pantene Commercial, The Future of Advertising, & Why We Need the Arts in Education

This amazing Pantene commercial is extraordinary on several fronts. Number one, it illustrates the future of advertising. In a 21st century multi-media world, you can sell with just facts and information – you’ve got to engage hearts and minds, while entertaining your audience. It also illustrates why we need the arts in our schools. Now more than ever, the sensitivities of the artist are needed in the business world. Notice how subtle yet powerful the message of the sponsor is – the product Pantene doesn’t appear until the final 5 seconds of the video. Brilliant!

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